Decision architecture for athletes and institutions
YOUR GAME WON'T LAST FOREVERYOUR VISION SHOULD
NIL strategy, financial literacy, brand and life after the game. Built on Pivot OS, the operating system for the new athlete economy.
- O'Bannon era athlete
- 15 years Fortune 500 leadership
- Southern University MBA Graduate
- Creighton University NIL Certified
One System for the Whole Athlete
Five connected areas of support, sequenced so today's decisions build tomorrow's options. Not a menu of services. A path.
Two Audiences. One Standard.
The same operating system serves the 19-year-old and the university. The depth scales. The bar does not move.
Get Seen. Get a Plan. Build the Vision.
You move fast and the decisions move faster. We translate NIL, money and brand into clear next steps so you protect what you earn and own what comes next.
- NIL readiness and deal evaluation
- Money clarity and tax awareness
- Brand that lasts past the final whistle
- A plan for life after the game
Equip Your Roster at Scale.
Give every athlete the financial literacy, NIL education and transition support they need. PAC delivers a structured program your department can stand behind.
- Program delivery across your roster
- NIL and financial literacy education
- Transition and career readiness
- Advisor coordination and oversight
The Operating System for the Athlete Economy
Proprietary, built from a Division I career and 15 years in Fortune 500 leadership. Four layers that turn uncertainty into strategy.
Governing principle
Downside protection before upside pursuit.
Identity Foundation
Anchor who you are beyond the sport so every decision flows from clear values.
Decision Framework
A repeatable way to weigh offers, risk and trade-offs so choices are strategy not pressure.
Performance Infrastructure
The entities, accounts and systems that let you operate like a business and keep what you earn.
Optionality
Build a future with more doors open so the end of the game is a pivot not a cliff.
From the Locker Room to the Boardroom
PAC was built by someone who lived both sides. Evan Alexander Sr. understood early that an athlete's value extends far beyond the scoreboard.
- Former Division I athlete at Southern University
- One of the select athletes compensated in O'Bannon v. NCAA
- 15 years of Fortune 500 business leadership
- Drove valuation, forecasting and pricing strategy
Read the founder's story“The most dangerous moment in an athlete's life is when the game ends.”
NIL 101: The Parent Guide to NIL
The plain-language starting point for parents and athletes. What NIL really is, what it asks of your athlete and how to back them up. Yours free.
Plan the Next Chapter Before the Final Whistle
Graduating? Injury? New offers on the table? Start with a Game Plan Session. Limited space available.
Questions, Answered Straight
The ones athletes and families ask most.
- What does the House v. NCAA settlement mean for my NIL money?
- The House v. NCAA settlement allows Division I schools to directly share athletic revenue with student-athletes for the first time. For 2025-26, participating schools can distribute up to $20.5 million per school to their rosters. This is separate from third-party NIL deals you negotiate with brands. If your school opts in, you may receive a direct payment from your athletic department on top of any outside brand deals. You need a clear understanding of both income streams and their tax implications before you sign anything.
- Do college athletes have to pay taxes on NIL income?
- Yes. NIL income is fully taxable. Whether it comes from brand deals, appearances, social media posts, or direct school payments, it counts as earned income. Most athletes receive brand deal payments as independent contractors, meaning no taxes are withheld automatically. You owe federal income tax, state income tax where applicable, and self-employment tax of 15.3% on net earnings. Working with someone who understands this before you file, not after, is the move that protects your money.
- What is the Pivot OS and how does it work?
- The Pivot OS is PAC's proprietary decision-making structure built around four pillars: Identity Foundation, Decision Framework, Performance Infrastructure, and Optionality. The core rule that runs through all four is downside protection before upside pursuit. Most NIL conversations start with how to earn more. The Pivot OS starts with how to protect what you have and build something that lasts beyond the athletic career.